Shepperton Open Water Swim

Project Overview

An open water swimming lake needed a clear, reliable one-page website to share essential visitor information. The primary goal was to display opening times and provide quick access to third-party booking and payment systems, without overwhelming users.

The site needed to work especially well on mobile, as most visitors check details on the go.

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The Challenge

The client didn't need a complex website, instead they needed clarity.

Key requirements included:

• Clearly visible opening times
• Simple links to external booking and payment platforms
• Fast load times and easy navigation
• A design that reflected the calm, natural feel of open water swimming
• The challenge was to present only what mattered, and make it instantly accessible.

The Solution

I designed and built a streamlined one-page website focused entirely on usability and speed.

The layout prioritises the most important information at the top of the page, with clear calls to action guiding users to the lake's existing payment and booking systems. The design is minimal, calm, and easy to scan, especially on mobile devices.

Key Features

• One-page layout for quick access to essential information
• Prominent opening times displayed clearly and consistently
• Direct links to third-party booking and payment systems
• Mobile-first design for visitors checking details on their phone
• Simple, nature-inspired design that reflects the outdoor setting