Plenty of people have told me how great the Loveable platform is for creating a minimum viable product for online startup businesses, and although I agree it can be a powerful tool, it’s certainly not without its limitations.

During a recent consulation with an entrepreneur who was in the process of building MVP he told me about one particular limitation which I found somewhat surprising: Loveable was able to successfully generate some of the core parts of his app but was failing to place the logo correctly and he was burning through credits trying to get it right.

I can only imagine how frustrating this would be and I find it amusing considering that placing the logo is supposed to be the easy part. Placing the logo is the kind of task a human developer would do during a tea break after all the challenging and time consuming work is done. But in the world of AI guided development this is flipped on its head.

How to save credits when building a Loveable MVP

This might be a challenging concept to accept but I recommend you consider leaving out the logo from your MVP, especially if getting it to look right is causing you excess time and money.

As entrepreneurs, when we have an idea and create a brand we inevitably feel a strong connection to it. We want to share it with people and have everyone talking about it. But the truth is people don’t care about your logo, they only care if your app works properly. A great app with a shitty logo is cutting edge and has plenty of room for improvement, but a shitty app with a great logo is just a shitty app.

I recommend moving things such as the logo waaaay down on the list of priorities for your MVP. Aim to put it so low that you launch the app without it. If it looks terrible remember the philosophy of LinkedIn founder Reid Hoffman: “If you’re not embarresed by the first version of your product, you’ve launched too late”.

If you’re not embarresed by the first version of your product, you’ve launched too late

No excuses are necessary if your MVP is rough around the edges

I used to believe that without a near perfect looking MVP nobody would take me seriously, but actually the reverse turned out to be true. When somebody asks “why is there no logo?” you simply say “because I do all the important stuff first”.

Logos and color schemes and branding and pretty pictures can all come after the app actually works, and after the concept has been proven. Such finishing touches are probably not nearly as important as you think so don’t let them stand in the way of progress.

14 Mar 26

Further reading